DesiLassi, essentially a social enterprise, is the for-profit arm of PlanetRead (www.PlanetRead.org), which has been associated with Indian cinema for over a decade. DesiLassi brings you the best of desi entertainment on the internet. It is an entirely new and fun way of experiencing not just Bollywood film songs but all that happens in Bollywood and the Indian film industry!!

You can now watch your favorite Bollywood film songs' videos online with a host of exciting features such as Same Language Subtitling (SLS), Translation and Transliteration.

PlanetRead, a not for profit enterprise, is the parent organization of DesiLassi. PlanetRead has the simple vision of a reading planet - a planet where everyone can read and has access to interesting and affordable reading opportunities in native and other language(s). We contribute to literacy worldwide by innovating and implementing simple, scalable, and cost-effective solutions, especially using mass media and information technologies. PlanetRead pioneered the concept of "Same-Language Subtitling" (SLS) for mass literacy, by suggesting its implementation on the immensely popular Bollywood film songs on TV in India. SLS is already on several song-based TV programs on Doordarshan, India's national broadcaster. To know more about us, our work and SLS, the winner of several international awards - visit www.PlanetRead.org

PlanetRead hopes to sustain its work by becoming self reliant and has launched www.DesiLassi.com targeting millions of NRI who are fond of learning Indian languages. We are making available online Bollywood songs/content with special features like SLS, transliteration and translation as its core offering.

We believe that film songs and videos not only satisfy the need for entertainment in people, but also go a long way in educating them when they are integrated with SLS. PlanetRead has proven this and DesiLassi is an attempt to replicate the same on the internet.