EROS EXCLUSIVE - MONEY HAI TOH HONEY HAI
EROS RELEASES GOVINDA’S NEXT ENTERTAINMENT PACKED COMEDY - MONEY HAI TOH HONEY HAI
London, 21st July 2008: Eros International, the leading global player in the Indian media and entertainment industry, announced the release of Money Hai Toh Honey Hai starring superstar Govinda in a rib-tickling performance with Aftab Shivdasani, Manoj Bajpai, Upen Patel, Archana Puran Singh and Celina Jaitley.
Directed by Ganesh Acharya and produced under Big Screen Entertainment banner, Money Hai Toh Honey Hai is about this eventful and whirlwind journey of Bobby (Govinda) along with 5 losers - a failed businessman, an honest copywriter, a wannabe model, a struggling fashion designer and an aspiring actress. Govinda plays the role of smooth talking, fast spending, good for nothing, spoilt and only son of rich parents, who has no intentions of ever working. His ideal life is one of complete entertainment. The story takes a twist when these 6 losers inherit an empire, which seems to be the end of all their problems in life, only to realise that the empire is under huge debts that is their obligation now.
Money Hai Toh Honey Hai music, which has been directed by talented Vishal Bhardwaj, is out now on Eros cassettes & CDs and is available online on www.erosentertainment.com
Money Hai To Honey Hai is releasing in cinemas worldwide on 25th July.
Official website of the film: http://moneyhaitohhoneyhai.erosentertainment.com/
Notes to the editors
Presenter - Eros International
Banner - Big Screen Entertainment Pvt. Ltd.
Producer - Kumar Mangat
Director - Ganesh Acharya
Music Director - Nitin Arora & Sony Chandy
Synopsis - Money Hai toh Honey Hai is the story of 6 different characters. Bobby (Govinda) is a happy go lucky kind of guy, who lives for today, doesn’t bothering much about the future. Lala Bhai (Manoj Bajpai) wins a lottery and becomes wealthy, but within months he’s on the roads as he’s not a good businessman. Gaurav (Aftab Shivdasani) works as a copywriter in an ad agency. He’s an honest and sincere guy and it shows in his honest ad campaign. He gets fired from his company and dumped by his girlfriend. Manik (Upen Patel) is a struggling model, but his endorsement is limited to cheap undergarments so far. He comes in contact with Dolly Kumari, a successful and single middle-aged fashion designer (Archana Puran Singh). Hoping she may recommend him for a bigger campaign, he sleeps with her, against his wish though. Ashima Kapoor is a very successful TV star but she’s not happy with her career and desperate to do films as lead heroine. She finally gives up TV and waits for the right break, but her goody-goody ideal daughter-in-law image still haunts her and she only gets offers for supporting actress. Shruti (Celina Jaitley) is a struggling dress designer, who sells her designs to Dolly Kumari in cheap price. Dolly Kumari puts her own tag and sells the same clothes in more than double price.
One fine day, they all get an SMS from some Mr. Jaiswal, who tells them they are the owner of his group of companies. Initially they ignore it but finally arrive at the resort. After the formalities of transferring the ownership, they are very happy and in a celebration mood but it doesn’t last for long. The lawyer reveals that there’s a loan on the company and they must repay it and till they repay the loan, they would be house arrested.
About Eros International plc
Eros International is a leading integrated studio in the rapidly growing Indian media and entertainment sector, involved in the production, acquisition and distribution of filmed entertainment content across current and emerging formats including cinemas, home entertainment, television and new media.
Global Distribution, Motion Pictures, Music, Home Entertainment, Television, New Media and Animation are the primary Strategic Business Units of Eros.
Established in 1977 with a vision to become the gateway for Indian content worldwide and Hollywood content in India, Eros International has over three decades of market leadership in creating a global platform for Indian cinema. Strong globally recognised brand, extensive distribution network and an unrivalled library of over 1900 films render Eros a steadfast market positioning today. In 2006 Eros became the first Indian media company to get listed on AIM, LSE. Eros operates in 5 continents and over 50 countries with diversified assets and worldwide offices throughout India, the United Kingdom, USA, UAE, Singapore, Australia, Fiji and the Isle of Man.
Forward thinking and progressive in its outlook, Eros is leveraging its position as a leading global player in an otherwise fragmented market by focusing on its strategy of vertical integration and consolidation through alliances with renowned partners in India and prominent Hollywood players such as Lionsgate and Sony Pictures Entertainment among others. Eros established EyeQube Studios Pvt. Ltd., a state-of-the-art visual effects studio in Mumbai, as part of its strategic partnership with one of the pioneers of digital matte paintings - Charles Darby, who has worked on films like ‘Titanic’, ‘The Matrix’, ‘Crouching Tiger Hidden Dragon’, ‘Harry Potter’ and the ‘Prisoner of Azkaban’. Some of the company’s new media relationships spanning music, home entertainment and mobile platforms include Amazon, Walmart, Mauritius Telecom, SingNet, RTM Malaysia and Aksh Optifibre. Eros International’s alliance with YouTube is the first ever partnership between YouTube and a major content owner from the Indian cinema industry.
Such strategic partnerships and investments enable the group to propel its current revenue streams by acquisition and exploitation of new content for its current markets, while giving it the opportunity to expand into new markets and develop crossover segments for future growth.
Press Contacts
UK:vaishali.malhotra@erosintl.com
US: dolly.tilani@erosintl.com
India: amita.naidu@erosmultimedia.net
